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A clever content marketing illustration is Coca Cola’s “Share a Coke” campaign. The corporation labeled its
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Experiential marketing, also called engagement marketing, is a method tha
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Discover how to harness the strength of the four P’s of marketing and the way to use these ideas to boost marketing results by employing time-tested techniques, altered based on the realities of today’s speedy-paced marketing ecosystem.
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Talking to the continuing relevance on the four P’s, Marketing 7 days’s Mark Ritson points out that these concepts do not represent the “totality of marketing,” but provide “controllable levers” to aid organizations satisfy their strategic targets.
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